Giuliano Noci is Pro-rector of the Polytechnic of Milan, where he also holds the chair of Strategy & Marketing. He is a member of the Committee of the Presidency of the Council of Ministers for the definition of national strategies for AI. For more than two decades he has been involved in studying the impact of major technological and geopolitical transformations on the competitiveness of territories and business systems. He is a member of boards of directors of leading national and international companies and the author of numerous books and articles, published in international scientific journals. Finally, he is a columnist for IlSole24Ore and a columnist on RAI and Sky television programs.