Guido Barbieri was born in Milan on 12 June 1966; in 1990 he graduated at Bocconi University, he began his career in 1991 in Fininvest in the Group Planning and Control Department. In 1995, he moved to Mediaset as Consolidated Financial Statements / Budget and Reporting Manager. In 1997, he was also put in charge of the M&A function. In 2000, he was appointed Deputy General Manager of Mediatrade (rights and fiction), becoming in 2022 General Manager and Chairman of the Board of Directors. From 2003 to 2011, he was General Manager of the Rights Division of RTI. He has been EI Towers CEO since late 2011.