Since the 1990s in the world of Data. He set up one of the first Italian start-ups specialised in Business Intelligence, following over the years the realisation of many international projects on TelCo, Fashion, Manufacturing and Finance. In 2010, he joined Deda with the role of Business Analytics project manager, creating an internal competence that today counts more than 200 resources applied on data warehouse, data governance, business intelligence and artificial intelligence. Since 2022, he has been CEO of ORS, the Group's AI specialist company.